Over the course of his career, Rishi has worked at the intersection of business, media, brands and culture, advising organisations and leaders on how to build visibility, shape narratives and create meaningful stakeholder connections. His experience spans diverse sectors including corporate, education, healthcare, technology, automotive, lifestyle, hospitality and luxury.
As a communications professional and agency founder, Rishi brings a perspective shaped by both strategic counsel and hands-on experience. He believes modern PR must go beyond publicity and media coverage to play a larger role in building reputation, influencing conversations and supporting business growth. His approach integrates traditional public relations with corporate communications, digital marketing, content, social media and emerging technologies to create integrated communication strategies for a rapidly changing media environment.
At Frangipani Communications, Rishi has built a culture centred on curiosity, creativity and strategic thinking, encouraging teams to challenge conventional approaches and find new ways to make brands relevant. Under his leadership, the agency has worked with organisations and brands across categories, including Welspun, Samsonite, American Tourister, Tanishq, Titan, Tata Technologies, TCS, Hinduja Hospital, Sayaji Hotels, Whistling Woods International and several emerging businesses and institutions.
His career has also involved working on high-profile campaigns and media initiatives featuring prominent personalities and industry leaders, giving him extensive experience in managing the intersection of brands, public figures, media and popular culture.
Rishi is particularly interested in the evolving role of communications in business—from the growing importance of corporate reputation and stakeholder trust to the convergence of PR, marketing, digital platforms and technology. He actively champions a more strategic role for communications professionals, where PR is not simply a function of visibility, but a driver of reputation, relevance and influence.
A keen observer of business, media, design, architecture, interiors, luxury and popular culture, Rishi brings a multidisciplinary perspective to communications. His interest in these diverse worlds informs his belief that the most effective brand narratives emerge at the intersection of business insight, cultural relevance and compelling storytelling.
Through Frangipani Communications, Rishi continues to build a contemporary communications practice with an ambition to create globally relevant, strategically led and creatively distinctive PR and communications solutions from India.
His philosophy is simple: communications should not merely tell people what a brand does—it should shape why the brand matters.
About the Company
Frangipani Communications is a boutique public relations agency, zealous about delivering tactical outcomes and building long-term partnerships. With its headquarters in Mumbai and other strategic representatives in Pune, Ahmedabad, and Bangalore; the agency is ideally located to aid its mounting client base, reach audiences across India. Abiding by the philosophy ‘listen-create-execute’, Frangipani Communications strives to help clients make informed business decisions that are fuelled by valuable insights and comprehension of the client’s brand. Furthermore, the agency’s sophisticated understanding of market trends and its time-honoured associations within the media profitably helps to fulfil the business goals of its client’s.
With a wide range of experience in sectors like travel, food & hospitality, lifestyle & luxury, education, corporate and entertainment, Frangipani Communications’ leading professionals have a multi-disciplinary knowledge.
It is this aspect that enables the agency to deliver convincing and innovative ideas that produce consistent results. In order to create relevance and awareness in today’s dynamic digital world, Frangipani Communications goes lengths to create a customized plan and strategy for each client. Specialization in more than one domain of work, together with experienced personnel, a vast network of influence and work ethics; is what enables the boutique agency to withhold its spoken about uniqueness. Owing to these factors, at Frangipani Communications, one can expect to receive incomparable service that rightfully delivers the ‘value’ to the client’s ‘investment’.